Branding & Digital Marketing

Digital marketing will help you reach an enormous audience in a way that is both cost-effective and measurable.

It allows entrepreneurs to engage with consumers online, making it easy for you to reach out to potential customers and see what needs to be done to convert a sale. The group of potential customers that is found online is a much larger group of people than you are likely to be able to attract locally, even more reason to launch your online startup today!

Did you know?

  • 93% of online interactions start with search engines.
  • 72% of online marketers state that high-quality content is the most efficient part of SEO tactics.
  • On average, the open rate for welcome emails is 82%.
  • 75% of marketers increased their company’s credibility and trust with digital marketing tactics.
  • 72% of users make purchase decisions based on Instagram.
  • Google gets more than 77,000 searches every second.

Only in our Branding & Digital Marketing Course

Learn how to engage with the relevant and most powerful marketing channels and tools.

In this course you will design your first logo, business card, slogan, website, social media campaign and newsletter strategy.

Get hands-on experience with online marketing channels such as blogs, paid ads, SEO, digital media campaigns, video marketing and social media to create hype.

This is your opportunity to get your business & products to shine, boost lead generation and increase sales!

Classes: 100% Taught by Entrepreneurs

  • Duration: 3 weeks
  • Plus: 3hr of Mentoring valued at $1,000

About The Course

Course Modules

MODULE 1

Marketing for Startups and Branding

  • What is Marketing?
  • What are the key objectives of Marketing
  • Why is marketing important for your business
  • Consumer Behaviour
  • Defining your Ideal Target Audience
  • Ideal Customer
  • The Marketing Mix
  • Product
  • Price
  • Pricing
  • Analysis
  • Promotion
  • Place
  • Ideal Distribution
  • Digital Place
  • The extended 7 P’s
  • Evolution of the 4P’s to the 4 E’s
  • The New 4C’s: better, faster, stronger
  • The Biggest Mistake A Small Business Can Make Is To Think Like a Small Business
  • Design your Logo + Business Card
  • Your first landing page
Module 2

Online Digital Branding

  • Instagram Branding
  • Facebook Branding
  • Linkedin Branding
  • Introduction to Canva
  • TikTok Branding
  • Canva Templates
  • Creating posts with Canva
  • Canva Campaign Planner
  • Creating your Brand Book or Guidelines
  • AIDA & TOFU-MOFU-BOFU Model
  • Creating a Social Media Calendar
Module 3

Creating your first campaign

  • Digital Marketing Fundamentals
  • What is Digital Marketing
  • Important Concepts
  • Paid, owned, and earned Digital Marketing
  • Types of Digital Marketing Campaigns
  • Creating your first campaign
MODULE 4

Marketing Funnel

  • What is Marketing?What are Marketing Funnels
  • Benefits of the Marketing Funnel
  • The Strategy behind your Marketing Funnel
Module 5

Digital Marketing Channels

  • Word of Mouth Marketing
  • Email Marketing
  • Marketing Automation
  • Newsletter Marketing
  • Retarget Marketing
  • PPC Advertising
  • SEO & AdWords
  • Content Marketing
  • Organic Social Media Marketing
  • Paid Social Media
  • Creating your first Facebook Ad
  • Influencer Marketing
  • Digital PR
  • Guest Publishing
  • Affiliate Marketing
  • Viral/Referral Marketing
  • Google Analytics
  • Selecting the right Marketing Channels for your business
Module 6

Crafting Your Marketing Plan

  • Online Marketing Strategy
  • Crafting an Integral Marketing Plan
  • Crafting your Marketing Calendar
  • Tools & Apps Writing/Blogging
  • Tools & Apps Finding (Trending) Content (Ideas)
  • Tools & Apps SEO + Website Analyzer
  • Tools & Apps Images Optimizer
  • Tools & Apps Email Management
  • Tools & Apps Guides & Courses
  • Tools & Apps Social Media + Community Management
  • Tools & Apps Customer Service Survey

Apply Today!

Apply by Email

We look forward helping you to enroll with Academy of Entrepreneurs and help you become a productive, motivated and emotionally-intelligent entrepreneur.

"Dreams don't work unless you take action."

Testimonials

A Certificate of Achievement is given upon successful completion of the program

Scroll to top